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About us

Explore our wide variety of equipment and parts to find the perfect solution for your needs.

Our mission

Contribute to the development of Panama and Latin America

For a long time, the world of industrial equipment has been stuck in monotony. But the world has evolved in surprising ways, and the days of following rules and doing what is expected are long gone.

Our clients are people with a special character and unmatched energy. Our team faces monumental challenges day in and day out… and our brand must reflect that. As leaders in the equipment sales and rental industry, we are here to offer a fresh perspective and transform the norm.

We know our industry, we understand our customers and we have complete confidence in what we have to offer. We represent the Innovators, the Courageous Leaders, the bold without limits.

And we are here to stay.

Our mission is to contribute to the growth and development of Panama, guaranteeing reliable and top-quality equipment and technological solutions for a variety of industrial services.

Our goal is to exceed the expectations of all our clients with fast and hospitable service.

History

In 1963, González Trading entered the world of industrial equipment with the firm intention of making a lasting change. Sixty years later, we are a third-generation company with modern facilities that not only offer machinery rental and sales, but also professional services.

We are proud and grateful for having overcome all the economic challenges that have affected the island in the last two decades.

A mosaic of possibilities

In 2022, we realized our vision of expanding our legacy to Latin America, through a new name and brand that reflects the range of opportunities represented by our clients and our team. By uniting our companies González Trading, Baeza Machinery Company, Power Gen and Renta Unida, we have strengthened our value proposition in Puerto Rico, the Dominican Republic, Costa Rica and Panama. If you want to learn more about our new brand, click on the following link.

We invite you to be part of this exciting journey!

Excellence

What makes us different!

We challenge convention

In order to evolve, you have to keep an open mind. Only in this way can we continue to innovate.

We collaborate in community

We give the best of ourselves to our colleagues and our communities.

We face every brave challenge

We exceed our own limits and put a brave face on any crisis or challenge.

We learn by experience

For more than six decades, we have developed a way of operating and a method based on our own experiences.

400+

Employees

4 locations

Panama, Puerto Rico, Costa Rica and the Dominican Republic

60 years

of experience

Leadership

José M. Baeza

President & CEO

José M. Baeza

President & CEO

At TESELTA, we lead by example, innovate fearlessly, and execute with excellence. As the CEO of the third generation, I am deeply committed not only to operational excellence but also to creating a legacy of trust and value for our customers.

Jahaira Adames

Chief of Staff PMO/BI Director

Jahaira Adames

Chief of Staff PMO/BI Director

In the Project Management and Business Intelligence Department, we approach each action with a strategic vision and detailed analysis that prioritizes our customers' needs. At TESELTA, our dedication to excellence is the pillar on which we build our relationships.

Francisco Brigantty​

COO

Francisco Brigantty​

COO

In the Operations Department, we solve our customers' challenges by continuously implementing new technologies, positioning ourselves as a strategic partner. We aim to create more efficient and profitable businesses, contributing to the sustainable development of industries in the countries where we operate

Omar Feliu Padilla​

CFO

Omar Feliu Padilla​

CFO

In the Finance Department, our commitment goes beyond numbers. We guide the stability and growth of our company with innovation and strategy, ensuring that every investment and effort reflects our mission of competitiveness, excellence, and responsibility.

Luis Badillo Mulet​

CIO

Luis Badillo Mulet​

CIO

In the Technology Department, we are not just business enablers but also protect our digital environment. Innovation and adaptation to change are constants for us; it is simply in our DNA as a department.

Alfonso Alcaide​

CPO

Alfonso Alcaide​

CPO

The People Department is committed to an inclusive and enriching culture. We focus on attracting and retaining quality talent, fostering the continuous growth of our employees. We believe in open doors, respect, communication, diversity, equity, and empowerment.

Melissa Huertas​

Regional Marketing Director

Melissa Huertas​

Regional Marketing Director

In the marketing department, we are committed to driving TESELTA's success with dedication, creativity, and excellence. Our passion for the TESELTA brand is the force that drives us to exceed expectations, inspire trust, and build lasting relationships.

Rafael Bueno

Regional Product Support Director

Rafael Bueno

Regional Product Support Director

Our purpose at TESELTA is to ensure that every customer feels supported and valued. Every interaction with the product support department reflects our commitment to providing exceptional service.

Tiago Belarmino

Dir. Regional Comercial LATAM

Tiago Belarmino

Director Regional Comercial LATAM

At TESELTA, innovation is the engine that drives the development of solutions for our customers. Here, creativity is our raw material, and excellence is our signature.

Mauricio Gomez

Commercial Director​

Mauricio Gomez

Commercial Director​

At Comercial we work to strengthen our relationship with clients through more competent value offers adapted to their needs, both in terms of rental and sale. With our extensive product catalog and the collaboration of the after-sales team, we create exceptional experiences for our customers.

Modesto Flores

Regional Director of Facilities

Modesto Flores

Regional Director of Facilities

Commitment and consistency in our daily work are key to keeping our facilities in optimal condition, ensuring a safe and pleasant space for our employees and customers.

Brands We Represent

The best quality of industrial and commercial equipment in the world.